Streetbees Shares Whitepaper
Five behavioural dimensions to watch out for in 2022Had a big, self-evaluating existential crisis during lockdown? Have your daily rituals and attitudes towards life changed ever since? You wouldn't be alone.
In this report, we'll explore five key behavioural dimensions brought on by the pandemic shaping CPG markets in 2022:
đź’ˇExistential and attitudinal resets
đź’ˇNew daily habits and heuristics
đź’ˇA growing disenchantment with digital
đź’ˇA greater spotlight on sustainability
đź’ˇThe focus on in-home social occasions
Against this backdrop, you'll uncover actionable advice on how to:
✔️Ingrain your CPG products into these new and emerging habits and consumption moments
✔️Inject more joy and humanity into these occasions
✔️Pivot your short and long term strategy to meet these fundamental changes
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Streetbees pioneered conversational research a decade ago, leveraging AI to decode complex human behaviour. By combining this deep expertise with the latest Large Language Models, we’ve now made it un-bee-lievably easy for you to get the bespoke insights you need to fuel your decisions.
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