Streetbees Shares Whitepaper
Cross-category health: how your CPG brand can harness the new holistic health trendHave you become more aware of your physical and mental health recently? Are you more 'clued-up' on what your body needs? If so, you're not alone. Holistic health has become a hot topic.
In fact, 'to improve health' is the second biggest reason consumers are choosing to buy more of certain products during the cost of living crisis- second only to 'because it's essential/necessary'.
But how are consumers actually engaging with this trend in their daily lives, and what does this mean for your brand? We've captured thousands of in-the-moment useage and consumption occasions to find out.
In this report, you'll learn about four of the key behavioural dimensions within the holistic health trend:
✅The rise of 'conscious' consumption
✅The growing shift for 'me, not we'
✅Where 'less is more' for consumers
✅Why consumers are making more purposeful choices
Against this backdrop, you'll get actionable advice on how to:
✅Frame your CPG products to connect these emerging habits and attitudes
✅Grow your market share in these consumption occasions
✅Pivot your short and long-term strategy to meet these behavioural changes
Submit the form to download the whitepaper
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Streetbees pioneered conversational research a decade ago, leveraging AI to decode complex human behaviour. By combining this deep expertise with the latest Large Language Models, we’ve now made it un-bee-lievably easy for you to get the bespoke insights you need to fuel your decisions.
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