Streetbees Shares Webinar
‘The Lipstick Effect’ [Winter Edition]: How are category preferences evolving?While some CPG categories are struggling during the cost of living crisis, others are thriving. This is the foundation of the ‘lipstick effect’ concept. Affordable luxuries, like lipstick, seem to be recession-proof, while others take the hit.
In our first edition of ‘The Lipstick Effect’, we uncovered which categories were winning or losing in the summer months. In this winter edition, we take a look at how this has evolved with the shift of seasons and what you can learn from the categories that are thriving right now.
This webinar features insights from our Cost of Living Monitor for food, beverage, alcohol, beauty and personal care categories.
Watch it now to find out:
✅What’s happening in each category and how this has evolved
✅What coping mechanisms consumers are adopting
✅Where consumers are cutting/prioritising spend and why
✅If consumers are trading between categories and why
✅What this means for your brand
✅What you can learn from the top performers
Submit the form to watch on demand
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We’re looking for industry experts to share their insights and experiences for webinars, roundtable discussions, research content and more. If you’re interested in being a thought leader in the insights space or a Streetbees evangelist, please email marketing@streetbees.com
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Streetbees pioneered conversational research a decade ago, leveraging AI to decode complex human behaviour. By combining this deep expertise with the latest Large Language Models, we’ve now made it un-bee-lievably easy for you to get the bespoke insights you need to fuel your decisions.
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