Streetbees Shares Webinar
‘The Lipstick Effect’: Which categories are winning or losing in the cost of living crisis?While some CPG categories are struggling during the cost of living crisis, others are thriving. This is the foundation of the ‘lipstick effect’ concept. Affordable luxuries, like lipstick, seem to be recession-proof, while others take the hit.
Need to know how consumers are engaging with your category right now and what you can learn from other thriving categories?To help your CPG brand protect market share, Streetbees has launched a Cost of Living Monitor and will share the latest insights in this webinar for the food, beverage, alcohol, beauty and personal care categories.
Join the webinar to find out:
📣What’s happening in each category and how this has changed
📣What coping mechanisms consumers are adopting and if they differ by category
📣Where consumers are cutting/prioritising spend and why
📣If consumers are trading between categories and why
📣What this means for your brand
📣What you can learn from the top performers
Submit the form to watch on demand
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Want to be a thought leader?
We’re looking for industry experts to share their insights and experiences for webinars, roundtable discussions, research content and more. If you’re interested in being a thought leader in the insights space or a Streetbees evangelist, please email marketing@streetbees.com
ABOUT SBX, OUR AGILE INSIGHTS TOOL
Streetbees pioneered conversational research a decade ago, leveraging AI to decode complex human behaviour. By combining this deep expertise with the latest Large Language Models, we’ve now made it un-bee-lievably easy for you to get the bespoke insights you need to fuel your decisions.
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